The Oscars of branding

Superbrands, the independent global authority and arbiter of branding, is set to announce the highly anticipated 'Brand of the Year' award in addition to unveiling the seventh edition of the much coveted coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the Tribute event. Disclosing about the event, Mr. Mike English, Director, Superbrands Middle East, said, "It gives us great pleasure to announce our tribute event for UAE's strongest brands. We are happy that many local brands, which include new entrants, have made it to the Superbrands list this year in addition to globally recognized brands. These brands were not only voted for by our distinguished brand council members but also by 2,500 marketing professionals, who voted through an online poll. The brand which scores the highest points will be awarded the accolade of 'Brand of the Year' at the Tribute Event." Over 2,500 professionals were invited to vote for candidate brands. More than 1,415 leading UAE brands were scored by the Superbrands Council and through the online poll and the highest scoring brands were then designated as Superbrands. "UAE's best brands, which range from FMCG brands to local family owned businesses, are featured in the Superbrands book. We are pleased to see many new local brands making an entry this year along with globally recognized brands. Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of the organization and its brand value," Mr. English adds.